3x3 DataBar is a data analytics platform for independent alcohol retailers. This platform provides detailed information about every transaction that happens in a store. The original design is displayed below:
Our team was tasked with making 3x3 DataBar easier to use and understand.
Before diving right into research, I established the business’ assumptions about the problems most alcohol retailers had:
With these assumptions in place, I then determined the goals for user research:
After speaking and testing with 10 individuals, I learned the following:
“Is there a way I can see my competitors’ prices? I want to know how I'm doing locally.”
“I need to be knowledgeable. I need to know the customers and their wants.”
“At the end of the day, it’s about profit. I want to know which products make us the most money.”
“I just don’t see myself spending hours on this to make sense of it. Just send me the highlights.”
With these insights in mind, I created two personas that represented our users’ goals and frustrations.
Based on our research, I challenged the assumption that retailers want to track detailed information about their in-store transactions. I proposed a new problem statement that better captured the goals of alcohol retailers.
Retailers need to be informed about what's going on in the alcohol industry so they can be more confident in their decisions and stay competitive in the age of big box stores.